Rolling On – The Best Handful of Tips 45 – STAGING a DISPLAY

STAGING A DISPLAY An effective display should stop people, arouse their interest, stimulate their thoughts and cause action. Most fail to do this.             Too many displays are cluttered and contain conflicting messages.             Displays should contain a simple message – the fewer the words the better. People are lazy readers and eager lookers.             …

Rolling On -The Best Handful of Tips 43 – STIMULATING CREATIVITY

 STIMULATING CREATIVITY Creativity requires the freedom to doubt the worth of common practices. Creative people often see familiar things as old-fashioned and out-of-date and want to create something new and worth-while.           Managers and CEOs cannot order staff to be creative, but they can provide working conditions where creativity can flourish.           By building a…