A Handful of Tips 18 – Exhibiting
Displays and exhibits must get their messages across quickly. They should arouse interest, stimulate thought and cause action.
1. State your aim
What message do you want to get across?
What actions do you want your viewers to take?
2. Arouse interest
Use gimmicks to get attention.
Active displays are better than photos and blocks of text.
People doing things, live animals and working machines and models all create interest.
3. Keep the message simple
Use basic English and keep words to a minimum.
Good visuals can make an impact.
Large clear lettering allows people to read the message from a distance.
Use strong basic colours to get attention and these are best for clarity.
4. Involve your viewers
Encourage people to compete in events or take part in competitions and raffles.
Give worthwhile handouts.
Make appointments with interested people for follow-up calls if you are selling a product or a service.
5. Make the area attractive and colourful
Keep the exhibit fresh, clean and tidy.
Attendants should be neat and well groomed, knowledgeable and helpful. (They should be rostered for regular breaks so they are always fresh and enthusiastic.)
“If you don’t stop them – you don’t sell them!”
PS. Visit: http://www.mossassociates.co.nz to see our books “Secrets of Persuasion” and “Persuasive Ways” (Mandarin versions available).