A Handful of Tips 33 – Brochures
Five of the best tips on how to produce an effective brochure to sell services or products
To tell people about your products or services you probably need a brochure, a pamphlet, a booklet or a leaflet as well as your website.
1. Get attention
Make your brochure eye-catching so use bright colours. The headline should be bold and powerful and immediately interest the reader.
2. State your message clearly and concisely
Make your message interesting and exciting. What will the reader gain? How will it help them?
People want to know ‘What’s in it for me?’
3. Emphasise the benefits
Give credibility to your claims. Quote testimonials from satisfied customers or well-known people, or quote research results.
4. Use a ‘bait’ to catch clients
Special or free offers should be boldly highlighted, preferably with an illustration.
5. Make follow-up easy
Give simple, clear instructions for buying the product or accessing the service.
They should be easy to action so give online instructions or include a simple form with a freepost number for mail-order customers.
Your business address should be printed clearly so you can be contacted easily if necessary.
“To sell well, you must tell well.”