A Handful of Tips 79 – Selling
The best five tips to sell a product or service
You must tell well to sell well. Successful sellers spend time establishing a rapport with their clients before they promote their selling. They must know their product well and believe in it.
1. Get to know your product
Research both the product and the market thoroughly.
You must convince yourself of its value and necessity before you can convince others.
2. Get known in your area
Network by joining organisations and get known and trusted.
3. Listen carefully to your clients
You must know their needs, wants and desires to sell well.
Emphasise the benefits of your product or service.
4. Aim to exceed the expectations of your clients
Establish a good after-sales service.
Show them how you can make life easier for them.
Offer a better service than your competitors.
5. Revisit old clients regularly
It’s easier to retain customers than to find new ones. Build a trusting relationship and continue giving them support.
“Spend time establishing a rapport with clients. The hard sell come later, as if doing them a favour.”
SOURCE:“Time Savers”, Moss Associates Ltd., New Zealand and “Time Management Secrets”, Cengage Learning Asia. Also available as an e-book from Amazon.com.