Another Handful of Tips 19 – Persuasive Proposals


Another handful of Tips 19 – Persuasive Proposals

The five best tips to convince people to act on a proposal

You have an idea which you want to present to an audience. You want them to consider your proposal and to act on your recommendation.

To succeed follow these simple rules.

1. State your objective

What do you want them to do? Write it down. Keep it short, simple and focused.

2. Analyse the audience and the occasion

What is the profile of your audience? How many people can you expect? What are their beliefs, attitudes and values? What do they know about your proposal?

3. What do they want to hear?

What are their wants, needs and interests? This requires research but is critical if you want to persuade people to follow your recommendation.

4. Address your proposal from the audience’s point of view

What action do you want them to take?

Make a plan. Set out the ‘who’, ‘what, ‘why’, ‘when’, ‘where’ and ‘how much will it cost?’. Keep it simple. A few minutes spent planning can save you hours.

5. What will the benefits be?

Be honest, factual and objective when setting out the advantages for the changes you are recommending.

Conclude with a simple statement saying what action you want them to take and how they will benefit from carrying it out.

Geoffrey Moss

“Make your message persuasive and memorable.”

SOURCE: “Persuasive Ways” published by Moss Associates Ltd, New Zealand and in Chinese by Shanghai People’s Publishing House and as “Secrets of Persuasion” by Cengage Learning Asia. Also available as an e-book from


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