Another Handful of Tips 21 – Visual Ways

Another Handful of Tips 21 –          Visual Ways

The five best tips when you are using visual aids during your presentation


Presenters who use effective visual aids are more likely to have their messages remembered and are considered more professional and more credible.

1. You are the main visual aid

Dress for the occasion. Be polite and friendly, well-prepared, confident and dynamic.

Your messages are largely conveyed by your body language, your facial expressions and the tone of your voice. Start with a smile.

2. Keep your message simple

If you are using slides, don’t use too many. Show only the best – leave out the rest.

Each slide should have a single message. Make it bold with no distractions.

Explain the visual when you first project it and remove it as soon as you finish discussing it.

Complex messages and recommendations should be given as handouts when you finish talking.

3. All people in the audience must be able to see your visual aids clearly

Check the blackout conditions, seating arrangements and the size, height and the location of the screen.

When preparing visual aids for projecting, pay special attention to the text – the amount, the size and the colour combinations. Use primary bold contrasting colours so your message can be seen easily. (About 8% of men are colour blind so be aware of red/green problems.)

Don’t clutter your visuals. Keep your message bold with no distractions. Avoid using fancy, distracting visuals with messages flying in and out. Keep your message simple to reinforce your spoken message.

4. Talk to your audience not to your visuals

Try not to lose eye contact with the audience.
Shaking laser pointers tend to distract.

5. If possible have a ‘dry run’ prior to your presentation

This allows you to recheck the equipment for compatibility and to check you slides for clear viewing.

Never forget showing is more effective than telling but prepare a backup plan just in case you have a problem.

-Geoffrey Moss


“Visual impressions linger longer than words.”


SOURCE: “Persuasive Ways” published by Moss Associates Ltd, New Zealand and in Chinese by Shanghai People’s Publishing House and as “Secrets of Persuasion” by Cengage Learning Asia. Also available as an e-book from


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