Another Handful of Tips 67 – Write to be Read
The five best tips on how to write if you want people to read your work
Most people are lazy readers and these days everyone is subjected to increasing media pressure.
If you want people to read what you have written , your writing should be simple, clear and concise. It should be easy to read and understand and relevant to your audience.
1. First get your reader’s attention
You must know what your reader knows and understands about the topic if you want to arouse their interest and get them to keep on reading.
As you write, pretend you are talking to them.
Use words and language familiar to them.
Are your ideas relevant to what they want to know?
What will they gain from reading what you have written?
“If you don’t understand your reader, the reader will never understand you.”
2. Plan interesting and logical articles
Draft an outline and put your main points in logical order so they flow from one to the next.
Chop and change and rearrange until you are happy with the sequence. Then you are ready to amplify the outline.
When you have finished take another look at your introduction. It is like fishing. You must bait your article to catch people so they want to read more.
Summarise your writing and finish with a memorable conclusion.
Use a catchy title to create interest.
3. Write crisply
Use simple words and short sentences to make it easy to read. Use strong positive words and active verbs.
Make your writing lively. Chat to your readers and share your emotions and feelings with them.
“Write to express NOT to impress.”
4. Break up large blocks of text
Make your pages easy to read by leaving plenty of white space.
Use different fonts and plenty of headings and sub-headings. Make it look interesting.
5. Edit, edit, edit!
Edit ruthlessly. Remove all unnecessary words , phrases, jargon and clichés.
Make your meaning clear with no ambiguous statements. Explain unfamiliar terms.
Check and recheck spelling, grammar and punctuations.
Read your writing aloud so it sounds right to your ear.
“The shorter your words and sentences, the easier they are to read and heed.”
The author’s books have been published in 18 countries. Simple, clear language has made these books easy to translate.
See: “Rolling On: Work adventures in many lands”. Available FREE as an e-book from mossassociates.co.nz
SOURCE: “Persuasive Ways” published by Moss Associates Ltd, New Zealand and in Chinese by Shanghai People’s Publishing House and as “Secrets of Persuasion” by Cengage Learning Asia. Also available as an e-book from Amazon.com.