Another Handful of Tips 80 – Memorable Presentations

Another Handful of Tips 80 –
Memorable Presentations

Five of the best tips to help make your next presentation memorable

After carrying out many recall exercises in many countries, I know most people don’t remember much of what they hear in lectures.

These tips will help make your next presentation more memorable.

1. Chat don’t read a script

The written language and the spoken language are very different. Look at your audience and chat to them in your normal spoken language.

Use key memory words on a card to remind you of the order of your presentation. This should keep you on track.

(If reporters are present give them a copy of your written presentation before you start so they get all the facts correct. Don’t give out copies to the audience at this stage.)

2. Don’t make too many points but make them several times

A US Presidential speechwriter once told me the ideal speech contains no more than three points and made three times. Tell your audience what you plan to tell them. Tell them the facts. Then remind them what you have told them.

3. Use good clear visual aids

Many visual aids are hard to read because they contain too many points, cannot be seen because of the screen positioning or because of poor colour combinations or poor lighting.

Use strong, contrasting colours and bold print.

Don’t read the text on your visuals aloud. Your audience can do that.

Take care not to use too many visual aids. You are the main visual aid.

4. Keep your presentation short

Many people fail to concentrate for lengthy periods. Their mind starts to wander about their high priority activities outside the presentation room.

Make your talk short, well structured and interesting using plenty of anecdotes to help raise interest levels.

Be enthusiastic and share your emotions and feelings about your topic.

When you finish, let members of the audience chat briefly to their neighbours about your presentation. Then call for questions.

5. Give a handout

Finally, distribute a succinct handout containing your recommendations, any detailed references if required, and your contact details.

Geoffrey Moss,

“Your audience will be lucky to remember 20% of what they hear. But they often remember 80% of what they see. That’s why you should use visual aids.”

Source: “Persuasive Ways. ‘Tricks of the trade’ to get your ideas across”. First published by Moss Associates Ltd., New Zealand and in Chinese by the Shanghai People’s Publishing House, the Singapore Institute of Management, Kogan Page Ltd, U.K and in Hungarian by Bagolyvar Konyvkiado.

Also published as the “Secrets of Persuasion” by Cengage Learning Asia and as an e-book and sold by


Persuasive Ways CoverPersuasive Ways (China) CoverSecrets of Persuasion Cover


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