Another Handful of Tips 82 R – Write Right


Another Handful of Tips 81 R – Write Right

Five of the best writing tips

Most people are lazy readers. If you want to be read follow these simple rules.

1. Think about your reader

Keep their image before you as you write.

What would interest them? Write to arouse their interest, or stir their imagination.

If you don’t understand the reader, the reader will never understand you.

2. Plan and outline

Write an outline, then a draft.

Put your main points in a logical order so your ideas flow from one point to the next.

Amplify your outline – put ‘flesh on the bone’ .

Pretend you are talking to your readers. So write as you would speak to them.

3. Write crisply

Use simple words and short sentences.

Make your writing lively.

Use strong positive words and active verbs.

Share your emotions – be enthusiastic.

Write to express NOT to impress.

4. Lively pages

Make reading easy by leaving plenty of white spaces to break up your text.

Use different types and plenty of headings.

5.Edit ruthlessly

Remove all unnecessary words and phrases, jargon and clichés.

Make you meaning clear with no ambiguous statements. Explain unfamiliar terms and ideas.

Chop and change and rearrange.

Read it aloud until your writing sounds right to your ear.
Check and recheck spelling, grammar and punctuation.

Geoffrey Moss

“The shorter your words and sentences, the easier they are to read and heed.”


Source: “Persuasive Ways. ‘Tricks of the trade’ to get your ideas across”. First published by Moss Associates Ltd., New Zealand and in Chinese by the Shanghai People’s Publishing House, the Singapore Institute of Management, Kogan Page Ltd, U.K and in Hungarian by Bagolyvar Konyvkiado.

Also published as the “Secrets of Persuasion” by Cengage Learning Asia and as an e-book and sold by

Secrets of Persuasion CoverPersuasive Ways (China) CoverPersuasive Ways Cover


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s