Another Handful of Tips 92R – Displays and Exhibits
Five of the best tips for staging a display or an exhibit
Displays and exhibits must get their messages across quickly. They should arouse interest, stimulate thought and cause action.
Displays should contain simple messages.
Too many displays are cluttered and contain conflicting messages. The fewer words the better.
1. State your aim clearly
What message do you want to get across?
Write it down in one sentence.
What actions do you want your viewers to take?
Write this down in one sentence. Now you are ready to start planning the next display or exhibit.
2. Arouse interest
It is essential to stop people to see what the display is about. Use gimmicks to get attention.
Active displays are better than photos and blocks of text. People doing things, live animals and working machines and models all create interest.
3. Keep the message simple
Use basic English and keep words to a minimum.
Use appropriate visuals to tell the story.
Large clear lettering allows people to read the message from a distance. Use strong basic colours to get attention and these are best for clarity.
4. Involve your viewers
Encourage people to compete in events or take part in competitions and raffles.
Give worthwhile prizes and handouts.
Aim to make appointments with interested people for follow-up calls if you are selling a product or a service. Make sure you keep any appoints you make.
5. Make the area attractive and colourful
Keep the exhibit fresh, clean and tidy. Be different to other displays. If you are using living plants or animals, keep changing them.
Attendants should be obvious, neat and well groomed with a uniform to distinguish them.
Attendants must be well trained and knowledgeable about the services and the business and any products sold. Roster them for regular breaks so they are always fresh, enthusiastic and helpful.
“If you don’t stop them – you are wasting time and money.”
SOURCE: For more on this topic see: “Persuasive Ways” first published by Moss Associates Ltd, New Zealand and in Chinese by Shanghai People’s Publishing House and as “Secrets of Persuasion” by Cengage Learning Asia. (Available as an e-book from Amazon.com.) Also available as “Getting Your Ideas Across” from Kogan Page, U.K and a Hungarian translation published by Bagolyvar Konyvkiado, Budapest.