The Best Handful of Tips 31 –
Displaying and Exhibiting
Displays and exhibits should arouse interest, stimulate thought and cause action.
They must get their messages across quickly by contain a simple message. Too many displays are cluttered and contain conflicting messages.
The five best tips for making an effective display
1. State your aim clearly
What message do you want to get across?
Write it down in one sentence.
What actions do you want your viewers to take?
Write this down in one sentence. Now you are ready to start planning the next display or exhibit.
2. Arouse interest
It is essential to stop people to see what the display is about.
Use gimmicks to get attention.
Active displays are better than photos and blocks of text. People doing things, live animals and working machines and models all create interest.
3. Keep the message simple
Use simple basic English and keep words to a minimum. The fewer words the better.
Use appropriate large visuals to tell a story. Before and after an event photos can be effective.
Large clear lettering allows people to read the message from a distance. Use strong basic colours to get attention and these are best for clarity.
4. Involve your viewers
Encourage people to compete in events or take part in competitions and raffles.
Give worthwhile prizes and handouts.
Aim to make appointments with interested people for follow-up calls if you are selling a product or a service. Keep appoints you make as soon as possible.
5. Make the area attractive and colourful
Keep the exhibit fresh, clean and tidy. Be different to other displays. If you are using living plants or animals, keep changing them.
Attendants should be obvious, neat and well groomed with a uniform to distinguish them.
Attendants must be well trained and knowledgeable about the services and the business and any products sold. Roster them for regular breaks so they are always fresh, enthusiastic and helpful.
If you don’t stop potential clients you are wasting both your time and your budget.
“A Good display can save much talking.”
SOURCE: For more on this topic see: “Persuasive Ways” first published by Moss Associates Ltd, New Zealand and in Chinese by Shanghai People’s Publishing House and as “Secrets of Persuasion” by Cengage Learning Asia. (Available as an e-book from Amazon.com.) Also available as “Getting Your Ideas Across” from Kogan Page, U.K and a Hungarian translation published by Bagolyvar Konyvkiado, Budapest.