The Best Handful of Tips 65 –
Managing a Crisis
Unless an emergency is handled with speed and accuracy the reputation of a business could be badly damaged.
Disasters make good stories and inevitably every journalist wants a scoop. Many media stories threaten the business of an organisation. Today news spreads at a rapid pace. All organisations must be prepared for a sudden disaster, accident or emergency.
Always respond to a crisis promptly and do not procrastinate! Troubles must be fixed quickly. Make fast decisions and keep your staff informed of developing situations.
The five best tips to get ready for an unexpected crisis
It pays to be prepared for any unexpected crisis.
List all the possible disasters that could occur to lives, property and the environment that could be associated with your business. Consider fire, recalls of products, accidents to employees, theft and accounting errors etc.
“What should we do if……..?”
Consult team leaders about all possible emergency situations.
Document procedures to follow after a sudden crisis situation.
All employees must be informed of their responsibilities and understand what they should do in each type of emergency.
Carry out simulated exercises periodically.
Carry them out unexpectedly from time to time.
Keep directories updated
Make someone responsible for keeping crisis directories updated at all times with the latest names and contact numbers of who to contact in an emergency.
Communication is vital
Train communication teams well. They must be honest and open with the media and make full use of the social media.
They must keep the staff, clients and the public fully informed as soon as possible. Always try to keep the staff informed first.
To avoid confusing messages appoint only one spokesperson.
After a crisis don’t look for scapegoats – look for ways to improve systems. Check your training and communication systems first.
Geoffrey Moss, http://www.mossassociates.co.nz
“A crisis is a good test to see how management, section leaders and staff react.”
Source: “Secrets for New Managers” first published by Moss Associates Ltd. and Cengage Learning Asia, Singapore. Also available as a hard copy and as an e-book from Amazon.com and VitalSource Bookshelf.