How many speeches can you remember? Who spoke at the last meeting you attended? What did they tell you?
Having carried out well over 100 recall exercises, (in many countries) I realised the spoken word is a poor way to instruct and to teach. The results of these exercises have been disappointing. But they can be improved by following a few simple rules.
Five of the best ways to make your presentations memorable
* Make the content relevant to the audience
Get to know the composition and the background of your audience, their age, their wants and needs. Find out what they want to know and tell them.
* First get their attention
A joke or an anecdote at the start is a good way to get attention. Don’t lecture an audience – chat to them.
*Don’t say too much
Tell your audience what you propose to say. Make your case, then sum up your message in your conclusion with any recommendations.
Use as many senses as possible, sight, smell, sound, taste and touch. If possible ask questions and get them involved.
* Use simple visual aids that all can see
Visual impressions linger longer than the spoken word. An audience remembers about 20% of what they hear and about 80% of what they see.
* Make sure all can hear what you have to say
Check out the sound system before you start your presentation. Make sure all people at the back can hear you clearly. if you don’t have a sound system pitch your voice to the back of the room.
* Give a handout at the finish to aid recall
Tell your audience you have handouts before you start so they don’t need to make notes.
You are more likely to have your next presentation remembered if you follow these simple rules.
“The more words you use the less people remember.”
Source: “Persuasive Ways. ‘Tricks of the trade’ to get your ideas across”. First published by Moss Associates Ltd., New Zealand and in Chinese by the Shanghai People’s Publishing House, the Singapore Institute of Management, Kogan Page Ltd, U.K and in Hungarian by Bagolyvar Konyvkiado. Also published as the “Secrets of Persuasion” by Cengage Learning Asia and as an e-book and sold by Amazon.com.