MAKE YOUR WRITING MEMORABLE
Use a bait to catch your readers attention. Your first sentence and paragraph should be interesting enough to get attention and make readers want to keep reading.
If you want your writing to be read you must use crisp clear and concise language.
Edit, edit, edit! Check for logic, continuity, long sentences, long paragraphs and incorrect grammar.
Five of the best tips if you want to be read and the contents remembered
* Be brief and to the point
Remove all unnecessary words and phrases.
Use plain language, short sentences and short paragraphs.
Check spelling and punctuation.
Avoid jargon and clichés.
* Make your pages visually interesting
Set out your messages so they are easy to read.
Leave plenty of white space on your pages.
Use headings and sub-headings.
Use direct speech. List points with bullets, numbers, dots etc.
There are many tricks to make your pages look lively and interesting.
Use easy to read types and fonts sizes.
* Make your messages memorable
Use amusing anecdotes to make your writing memorable.
Write with enthusiasm and sincerity. Share your feelings and your emotions.
Aim to give your readers new information.
Recommendations should be clear and positive. They must be easy to read.
* Eliminate sexist writing
If you want to influence both sexes make an effort to use non-sexist writing.
* Be prepared to rewrite important messages several times
Tell them what you are going to say. Say it, then summarise and tell them what you have said.
Be brief, be positive, be helpful and aim to give new information to your readers.
“The shorter your words and sentences, the easier they are to read and heed.”
(PS. Geoffrey Moss’s books have been published by 31 publishers in 18 countries and in 11 languages.)
SOURCE: “Persuasive Ways” published by Moss Associates Ltd, New Zealand and in Chinese by Shanghai People’s Publishing House and as “Secrets of Persuasion” by Cengage Learning Asia. Also available as an e-book from Amazon.com.