Reinforce your MESSAGES
Most people have a poor recall when listening to the spoken word.
Having carried out well over 100 recall exercises in many Asian and Pacific countries I found people are more likely to remember ideas that support their views.
You can improve recall of your messages by following these simple tips.
Five of the best tips to improve recall of your verbal messages:
* Make your messages relevant
It’s what people want to know that is important, not necessary what you want to tell them. Find out what is worrying them. Seek their concerns and complaints and try to answer them.
Don’t tell your audience things they already know.
* Keep your messages brief and clear
Don’t give long winded talks. Tell them what you are going to tell them, give your main message reinforced with facts, then tell them what you have told them.
Reinforce your talks with anecdotes and humour. These can be memory joggers.
* Talk their language
Use words that are fully understood by the people you are talking to. Use the simplest words you can. Remove jargon and technical words that some people may not understand.
Choose your words carefully – to express not to impress.
* Reinforce the spoken word with good visuals
Visual impressions linger longer than words. Research has shown an audience remembers about 20% of what they hear and about 80% of what they see. That’s why you should use good visual aids. All must be able to see your visual aid. Keep them simple, large and clear.
The more senses you can use the better will be the recall. Don’t overlook touch, smell and taste. All can be used in food talks.
* Reinforce your message with a good handout
After you have given a talk give out some notes to remind your audience what has been said. (This is especially important if journalists are reporting your talk.)
After giving instructions to staff put them in writing so they have something to refer back to.
Never forget most people have a poor recall when listening to the spoken word so make your messages persuasive, memorable and back up your message in writing.
“The right word at the right time is a powerful friend.”
Source: “Persuasive Ways. ‘Tricks of the trade’ to get your ideas across”. First published by Moss Associates Ltd., New Zealand and in Chinese by the Shanghai People’s Publishing House, the Singapore Institute of Management, Kogan Page Ltd, U.K and in Hungarian by Bagolyvar Konyvkiado. Also published as the “Secrets of Persuasion” by Cengage Learning Asia and as an e-book and sold by Amazon.com.