Make Memorable SPEECHES
Who spoke at the last meeting you attended? What did they tell you? How much can you remember?
Having carried out well over 100 recall exercises, (in many countries) I realised the spoken word is a poor way to instruct and to give out memorable information. But they can be improved by following a few simple rules.
Tell your audience what you propose to say. Make your case, then sum up your message in your conclusion with any recommendations.
The five best ways to make your next presentations memorable
* Make the content relevant to your audience
Get to know the composition and the background of your audience, their age, their wants and needs. Find out what they want to know and tell them.
People like new information.
Use plenty of anecdotes to create interest but keep them brief.
* At the start
Check out the sound system so all can hear. Make sure all participants can see you so don’t hide behind a lectern. You are the main visual aid.
Tell your audience you have handouts before you start so they don’t need to make notes.
First get their attention. A joke or an anecdote at the start is a good way to get attention.
Don’t read your message in a written form. We don’t talk in sentences and paragraphs. We talk in groups of words, so don’t lecture an audience – chat to them. It’s best to chat from logical memory headings.
* Share your emotions and feelings
Pause before you give out new information.
Don’t say too much. Don’t give out too much information.
The more words you use the less people remember.
Use as many senses as possible, sight, smell, sound, taste and touch. If possible ask questions and get your audience involved.
* Visual impressions linger longer so use good visual aids
Use simple visual aids that all can see.
( An audience remembers about 20% of what they hear and about 80% of what they see.)
* Give a handout at the finish to aid recall
A speech should be ended, not allowed to expire. The end should be a climax, not an anti-climax.
“The right word is worth much and costs little.”
Source: “Persuasive Ways. ‘Tricks of the trade’ to get your ideas across”. First published by Moss Associates Ltd., New Zealand and in Chinese by the Shanghai People’s Publishing House, the Singapore Institute of Management, Kogan Page Ltd, U.K and in Hungarian by Bagolyvar Konyvkiado. Also published as the “Secrets of Persuasion” by Cengage Learning Asia and as an e-book and sold by Amazon.com.